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Core Web Vitals became a Google ranking signal in 2021

Is your website invisible to search engines?

Aperion's SEO agent crawls every page and evaluates 200+ ranking signals - from title tags and meta descriptions to Core Web Vitals, crawlability, and structured data - then tells you exactly what to fix to climb the rankings.

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Checks 200+ SEO signals · Core Web Vitals · Schema markup · Crawl health · Canonical URLs

The risk is real

Poor SEO costs you rankings, traffic, and revenue

Google algorithm updates

Core algorithm update every 3-4 months

Google updates its ranking algorithm constantly. Without monitoring, a single update can erase months of organic growth overnight. Sites that track signals recover 3x faster.

Lost organic traffic

Avg. 30% traffic drop after technical SEO regression

A broken canonical, duplicate meta, or missing sitemap can silently tank rankings. Most teams don't notice for weeks - after the damage is done.

68% of online experiences begin with a search engine

68% of traffic starts with search

Organic search drives more traffic than all other channels combined. SEO is not optional - it is the foundation of online visibility.

Competitor advantage

Top 3 results get 75% of all clicks

The gap between position 1 and position 5 is enormous. Continuous SEO monitoring ensures regressions are caught before competitors gain ground.

Setup

SEO monitoring in 3 steps

No plugins. No code changes. No manual spreadsheets.

Add your URL

Aperion crawls every page, capturing HTML source, rendered DOM, HTTP headers, and performance metrics. No code changes or browser extensions required.

AI analyses 200+ SEO signals

Every page evaluated: on-page elements, technical health, Core Web Vitals, structured data, and crawl directives. Comprehensive coverage across all ranking factors.

Get your prioritised fix list

Issues ranked by impact. Fix titles, canonicals, schema, and performance bottlenecks with specific, actionable guidance for every problem found.

SEO Coverage

Every signal. Every page.

Aperion checks over 200 SEO signals across four categories - on-page optimisation, technical health, Core Web Vitals, and structured data - giving you complete coverage of every ranking factor that matters.

200+

Signals checked

4

Categories

CWV

Included

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  • Title tags - presence, length, keyword placement
  • Meta descriptions - uniqueness, length, relevance
  • Heading hierarchy - H1-H6 structure and order
  • Image alt text - presence and descriptiveness
  • Keyword density and content relevance
  • Internal linking - anchor text, broken links
  • URL structure - length, keywords, readability
  • Canonical tags - presence and correctness
  • Robots.txt - directives and crawl budget
  • XML sitemap - presence, validity, coverage
  • Noindex / nofollow directives
  • Hreflang for international targeting
  • Redirect chains and loops
  • 404 errors and crawl depth
  • LCP - Largest Contentful Paint (target < 2.5s)
  • CLS - Cumulative Layout Shift (target < 0.1)
  • INP - Interaction to Next Paint (target < 200ms)
  • FCP - First Contentful Paint
  • TTFB - Time to First Byte targets
  • Schema.org markup - presence and type coverage
  • JSON-LD validity - syntax and structure
  • Breadcrumb schema
  • Product schema - price, availability, reviews
  • FAQ schema
  • Rich result eligibility assessment

Audit output

See exactly what an Aperion SEO report looks like

Structured, machine-readable reports with every signal result, issue severity, and prioritised fix instructions.

23 issues detected

SEO overview

This site scores 71 out of 100. Four critical issues including missing titles and failing Core Web Vitals are actively suppressing rankings and need immediate attention.

4

Critical

11

Warnings

8

Info

{
  "score": 71,
  "issues_found": 23,
  "critical": 4,
  "warnings": 11,
  "info": 8,
  "core_web_vitals_pass": false
}

On-page issues

Three pages are missing title tags entirely, seven have identical meta descriptions, and twelve internal links are broken. These are high-impact, low-effort fixes.

  • Title tag missing on 3 pages
  • Duplicate meta descriptions on 7 pages
  • 2 pages missing H1 heading
  • 12 broken internal links detected 
{
  "title_tag": "missing on 3 pages",
  "meta_descriptions": "duplicate on 7 pages",
  "h1_issues": 2,
  "internal_links": "12 broken"
}

Technical SEO issues

Five canonical tag mismatches, three redirect chains, a missing sitemap, and robots.txt blocking JavaScript and CSS files. Each of these will hurt crawl efficiency and indexation.

  • 5 canonical tag mismatches
  • 3 redirect chains detected
  • XML sitemap missing
  • robots.txt blocking JS/CSS 
{
  "canonical_issues": 5,
  "redirect_chains": 3,
  "sitemap": "missing",
  "robots_txt": "blocking JS/CSS"
}
Core Web Vitals failing

Core Web Vitals results

LCP and CLS are both in the "poor" range, directly suppressing search rankings. INP is good but FCP needs improvement. Fixing LCP will have the biggest ranking impact.

{
  "LCP": "4.2s (poor)",
  "CLS": "0.08 (needs improvement)",
  "INP": "180ms (good)",
  "FCP": "2.1s"
}
Not eligible for rich results

Structured data results

Three schemas detected but only one is valid. Two invalid schemas are preventing rich result eligibility. Fixing the JSON-LD errors could unlock star ratings and enhanced listings in search results.

{
  "schemas_detected": 3,
  "schemas_valid": 1,
  "schemas_invalid": 2,
  "rich_result_eligible": false
}

Frequently asked questions

Aperion's SEO agent evaluates 200+ ranking signals across four categories: on-page SEO (title tags, meta descriptions, heading hierarchy, alt text, internal links), technical SEO (canonical tags, robots.txt, sitemaps, redirect chains, crawl depth), Core Web Vitals (LCP, CLS, INP, FCP, TTFB), and structured data (JSON-LD validity, schema.org markup, rich result eligibility). Every page is analysed individually so you get page-level fix instructions, not just a site-wide summary.
A one-time audit is a snapshot. SEO regressions happen continuously - every code deployment, content update, or CMS change can break a canonical tag, introduce a duplicate title, or degrade Core Web Vitals. Aperion monitors continuously so regressions are caught within hours, not weeks after the traffic drop has already happened.
Yes. Google confirmed Core Web Vitals as a ranking signal in 2021 via the Page Experience update. LCP, CLS, and INP are all direct ranking factors. Pages in the "poor" threshold are actively penalised relative to competitors with equivalent content but better performance. Aperion measures all five Core Web Vitals metrics and flags pages that fall below Google's "good" threshold.
Technical SEO covers everything that affects how search engines crawl, index, and understand your website - independent of content quality. This includes canonical tags (preventing duplicate content penalties), robots.txt and noindex directives (controlling what Google indexes), XML sitemaps (helping Googlebot discover pages), redirect chains (preserving link equity), and hreflang (international targeting). Technical issues silently suppress rankings even on pages with excellent content.
Continuously, not periodically. SEO regressions are introduced with every deployment. For most sites, weekly automated audits are the minimum - daily is better for e-commerce or frequently updated sites. Aperion supports configurable monitoring schedules and alerts you immediately when an issue is detected, so you can fix problems before Google's crawlers register the damage.
Yes. Aperion detects duplicate and near-duplicate meta descriptions and title tags across your crawled pages, flags missing or incorrect canonical tags that may allow duplicate content to be indexed, and identifies pages that could be consolidated. Duplicate content confuses search engines about which page to rank and dilutes link equity - Aperion surfaces these issues with page-level detail.

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